HOW TO SHOP THE FENTY PUMA BY RIHANNA LAUNCH

Fashion

Rihanna in Fenty Puma. Photo: Fenty Puma by Rihanna
Rihanna in Fenty Puma. Photo: Fenty Puma by Rihanna

As one of the most marketable celebrities in the world, whatever Rihanna puts her name on turns into profitable gold. Her creative director role at Puma has already helped the sportswear brand see a better sell-through of its productsand increased sales over the seasons, but the drop of Fenty Puma's debut ready-to-wear collection will truly prove just how much of the pop star's sartorial influence resonates with consumers. 

Read on for everything you need to know — from retailers stocking the line to in-store appearances from RiRi herself — before it goes on sale on Tuesday.

THE COLLECTION

Though Puma is primarily a sports apparel brand, Rihanna's designs lean more towards avant-garde streetwear, inspired by Japanese culture with aHot Topic twist. The result? Exaggerated silhouettes in a minimal color palette, like oversized hoodies, wide-legged track pants and cropped raglan shirts with extra-long sleeves in black, white and gray.

THE MONTHLY DROPS

Starting this month, a variety of apparel, footwear and accessories are expected to go on sale, including mock neck maxi dresses, tearaway track jackets and matching pants, as well as lace-up bras, pencil skirts, sweatshirts and sweatpants. After that, expect a new release of products every month through December. 

In addition, Fenty Puma will introduce new creeper styles, the much-hyped sneaker heels from the runway show, mesh and bandana caps and a lace-up backpack. Click through the gallery below for a sneak peek of the goods.

Mark your calendar for Wednesday, Sept. 7, when the first drop of Fenty Puma hits Puma stores and select fashion retailers, such as Bloomingdale's, worldwide. The day before (Sept. 6), the collection will be exclusively available at Puma.com (12 p.m. EST), Bergdorf Goodman (12 p.m. EST online and 3 p.m. EST in-store) and Foot Locker fitness boutique SIX:02 with Fenty Puma by Rihanna pop-up shops in New York City (125 West 33rd St.) and in Los Angeles (8380 Melrose Ave.), which will open at 3 p.m. EST and 12 p.m. PCT, respectively.

To coincide with the pop-up shops, thousands of SIX:02 keys are hidden throughout NYC and LA. If you find one, bring it to SIX:02 for a chance to win a gift card, Fenty Puma gear or concert tickets. Additional SIX:02 locations around the country will also get in on the fun on Wednesday with "all Fenty, all day" activations, according to Footwear News. The first 100 customers at those pop-up shops will also receive a lucky key for more Fenty Puma prizes.

THE RIHANNA APPEARANCES

If you happen to be in New York City on Tuesday, Sept. 6, Rihanna will be making a few appearances to support the launch. Find her at Bergdorf Goodman for a private shopping event and at the SIX:02 pop-up shop. Though Bergdorf Goodman is strictly for VIP customers, SIX:02's event will be open to the public (with limited capacity), so we suggest getting there well before doors open.

THE CAMPAIGN

What's a highly anticipated fashion line without an eye-catching ad campaign? For Fenty Puma's debut, Rihanna collaborated with Parisian creative agency M/M, photographer Willy Vandeperre and stylist Alastair McKimm to visualize her fall 2016 collection. Models Fei Fei Sun, Cong He and Sang Woo Kim are the chosen faces for the campaign. Watch this space — we'll be sure to post the campaign in full once it's officially unveiled.

Tag: FENTY

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The 12 Fall 2016 Shoes Katherine Wants In Her Closet

Fashion

Tag: Shoes Katherine

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ELSA HOSK HITS SHARP LINES IN MAVI’S NEW INDIGO MOVE DENIM

Fashion

Models Elsa Hosk and Jordan Barrett star in Mavi's fall-winter 2016 Indigo Move denim campaign.
Models Elsa Hosk and Jordan Barrett star in Mavi’s fall-winter 2016 Indigo Move denim campaign.

Elsa Hosk is the star of Mavi’s fall-winter 2016 outing. Appearing in this season’s campaign, the Victoria’s Secret angel joins models Francisco Lachowski and Jordan Barrett. Together, the models wear the brand’s debut partnership with AdrianoGoldschmeid

Related: Elsa Hosk Poses in Minimal Looks for Sunday Style

Offering a fresh spin on the athleisure trend, Mavi updates its signature styles withIndigo Move denim. The innovative fabrication is a knit that moves with the body, mirroring the stretch and performance qualities of activewear.


MAVI FALL/WINTER 2016 CAMPAIGN

Elsa Hosk is joined by models Jordan Barrett and Francisco Lachowski for Mavi's fall-winter 2016 Indigo Move denim campaign.
Elsa Hosk is joined by models Jordan Barrett and Francisco Lachowski for Mavi’s fall-winter 2016 Indigo Move denim campaign.

Demonstrating the durability of Mavi’s stretch denim, Elsa appears in the accompanying catalogue. Striking strong poses, the Swedish model hits sharp lines that emphasize the flexibility of the brand’s Indigo Move denim.

Joined by Francisco Lachowski and Jordan Barrett, Elsa Hosk is front and center for Mavi's fall-winter 2016 Indigo Move denim campaign.
Joined by Francisco Lachowski and Jordan Barrett, Elsa Hosk is front and center for Mavi’s fall-winter 2016 Indigo Move denim campaign.

ELSA HOSK FOR MAVI FALL/WINTER 2016 INDIGO MOVE DENIM COLLECTION

Elsa Hosk strikes a sexy pose in Mavi's Indigo Move denim for the brand's fall-winter 2016 catalogue.
Elsa Hosk strikes a sexy pose in Mavi’s Indigo Move denim for the brand’s fall-winter 2016 catalogue.
Elsa Hosk embraces flirty lumberjack style in a red and black buffalo check shirt with Mavi's Indigo Move denim.
Elsa Hosk embraces flirty lumberjack style in a red and black buffalo check shirt with Mavi’s Indigo Move denim.
Elsa Hosk is a sporty vision, rocking Mavi's new Indigo Move denim.
Elsa Hosk is a sporty vision, rocking Mavi’s new Indigo Move denim.
Elsa Hosk hits sharp lines in Mavi's Indigo Move denim.
Elsa Hosk hits sharp lines in Mavi’s Indigo Move denim.

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IFE The Most Essential Back to School Item: Your Planner

Fashion

I would be lost without my planner. It's something I use every day and it's my most important tool for tackling the new semester. 

Many college students use planners, but in my opinion, they don't use them religiously enough, only writing in them occasionally or only scheduling things on their phone. Using your tech can be great to make sure you don't forget important reminders, but I find that writing things down, and writing them down daily, makes a huge difference in my personal productivity and memory.

Source

What kind of planner do you need?

There are all kinds of planners you can use, but it's important to find one that suits YOU the best going into the new year. 

Do you like planners with different sections, full-length lines for to-do lists, or blank pages in the back for notes? Buy one that has those things. 

It's also worth spending a few extra dollars for a planner that appeals to you aesthetically - you will want to use it if you love how it looks. Personally, I love to get plain-looking planners, that way I can style them how I prefer. 

Small planner budget? Get creative!

You also don't have to just buy a planner at a store. (We know they can get pretty expensive!) Here are some ideas for inexpensive and/or non-traditional planners:

  • Use that plain old notebook. It has that "back to school" feeling to it. You can add a cover any way you want and customize the pages to your liking. Decorate your notebook, use different fonts, paste in memorabilia from the week, the list goes on and on.
  • Print your own. and you'll find there are printouts for all types of calendars and planners you can use. Like to hang stuff up on your bulletin board? Print some sheets out and write up your homework or this week's assignments. Or you can grab a binder and pop in your printed inserts for a custom option.
  • A converted diary or journal. Have a pretty diary or journal you got as a gift? You can totally use it as your planner. 
  • Free planner from your school. My school was giving these out at our club fair, but not all schools do this. Try to find out if your school gives out free planners because if that's an option, why not take advantage? If you don't like the look, you can usually collage or paste pictures over the outside covers.

What should you include in your planner?

Planners can make you the best friend/child/significant other on the planet. You don't have to keep tons of dates in your head, because you can write them all down. 

A few examples: Write down birthdays and parents' anniversaries to keep up with dates from back home. Add exam dates, project deadlines, and student group meets/events, etc. And as soon as you decide you may want to go to something on campus, write it down! 

Also, we repeat this advice all the time on CF, but as soon as you get your syllabi for various classes, you have something to do: write down ALL of the exams and ALL of the project/assignment/homework deadlines. You will be so happy you did this.

Here's my master list of things you should put into your planner:

  • Home-related events. (Parents' anniversary, friend's birthday, brother's school concert)
  • School-related events. (Exam dates, project deadlines, club meetings)
  • Your study schedule.  (then just do this in your planner.)
  • Schedules for your hobbies and down time. (Play piano for 30 minutes, read that book you just checked out, take time to watch that Netflix documentary)
  • Health priorities. (Schedules for exercise, meal planning, doctor's appointments)

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PART OF TOPSHOP'S RUNWAY COLLECTION WILL BE AVAILABLE FOR IMMEDIATE SALE IN SEPTEMBER

Fashion

Backstage at Topshop's fall 2016 show. Photo: Imaxtree
Backstage at Topshop's fall 2016 show. Photo: Imaxtree

Ah, consumers and their perceived demand for instant newness. Topshop Unique, the fast-fashion retailer's higher-priced runway collection, is the latest brand to go (partially) see now, buy now. It will offer select pieces from what it's calling a "September 2016 collection" for sale immediately after the presentation during London Fashion Week on Sept. 18 — both at the show venue, Old Spitalfields market, at select Topshop stores around the world, and online. The rest of the collection will hit stores and the site on Nov. 11.

"The starting point for the Unique collection is always the celebration of British style and its rich heritage, so we feel Spitalfields provides the perfect backdrop to showcase our new collection," says Creative Director Kate Phelan in a statement. "With a history steeped in over 350 years of selling to the general public, we also feel it's a fitting venue in which to debut our 'Runway-to-Retail' concept."

Topshop joins the ranks of an increasing number of brands who have expedited the time between runway show and retail floor either completely (such as Kate Spade, Burberry, Tommy Hilfiger and Tom Ford) or through special capsules (such as Prada, Courrèges, Alexander Wang, Proenza Schouler, Creatures of the Wind, Versus, Banana Republic and more). 

As a fast-fashion brand that primarily sells directly to its consumers, Topshop and its Unique line are in an interesting position. Most of its shoppers, already accustomed to constantly rotating fresh product, aren't looking to spend £55 to £1,000 (about $70 to $1,300) on the retailer's most elaborate collection. But as the prestige value of a long-lead runway show has dramatically waned over the last year, it's actually surprising Topshop didn't start this process sooner. 

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Every Year Without Fail, This Accessory Pops Up at Fashion Week

Fashion

Classic designer bags may pair well with every outfit, but come Fashion Week, the most stylish ladies don't want versatile, polished, or even superchic: they want options that'll stand out in the crowd. So they hunt for statement-making styles that'll do just that, pairing their vibrant — yet totally on-trend — ensembles with clutches and crossbodies that are a quirky kind of cool. From Skittles to phones to cheeky little sayings, see the silly purses that have popped up during the last few seasons. We can't wait to see what Spring '17 holds!A little something sweet.Time to hop it from show to show.We agree.Yes, girl.Sealed with some style.You mean the bag, right?We gotta hand it to her: this is cute.What a doll!Story time!

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