This Is The Natural Girl’s Alternative To Sephora

Fashion

When you think of Sephora, is it rows upon rows of trusty products you envision? Does your heart lurch to try every last thing in the store? This is what we experience when we enter the beauty mecca—but lately, another retailer has been eliciting the same response. Credo is a San Francisco-based company focused on curating the best of clean beauty, carefully selecting brands and products that are sourced ethically, formulated with healthy ingredients and promise actual results. With locations in SF and New York (as well as a fully stocked website), Credo elevates the natural beauty experience with sophisticated storefronts, beautiful packaging and knowledgeable staff—just the right amount of gloss without seeming intimidating or out-of-touch. As we think it’ll be the next big thing in beauty (thanks in part to an industry-wide shift towards more conscious consumption), we tapped Credo’s founder Shashi Batra for a crash course on what makes the store so special.

WHAT WAS THE IMPETUS FOR CREDO?

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Credo's NYC storefront. Photo: Courtesy

"We set out to create Credo because we saw no place where this emerging group of beautiful brands (we identified over 100 of them), could find a place to present themselves in an environment where there was expertise, elegance and beauty. Our mission is to change the way people think about what they put on their bodies. We do this by providing a destination that has the most comprehensive collection of beautiful, effective and safe beauty brands and products in the world."

HOW DO YOU VET PRODUCTS FOR THE STORE?

"We start with our Dirty Ingredient list. Every brand we consider must not have any of the ingredients on that list. From there we evaluate the formula—efficacy, texture and scent—the packaging and the overall raison d'être. As merchants we also try to understand its fit within the assortment we already have to make sure we are filling the gaps and not overwhelming the customer with too many choices. We also consider price points, as we want to carry easily accessible options for our customers."

WHY ARE CONSUMERS GETTING MORE INTERESTED IN CLEAN BEAUTY?

"It’s happening for many reasons. One is the wealth of information that's out there empowers people to know what they are consuming. Another is the existence of similar parallels in consumer categories where sustainability, ethical sourcing, environmental impact and health are already key factors in decision-making, food being one obvious example. Furthermore, the overall shift to conscientious consumption and a healthy lifestyle innate to millennials [are influential factors]."

WHICH BRANDS ARE INNOVATING IN THE NATURAL BEAUTY SPACE?

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Goop by Juice Beauty at Credo. Photo: Courtesy

"Kjaer Weis, African Botanics, De Mamiel, Plume Science, Suntegrity, RMS, Pai, Marie Veronique, Lake and Skye, Reverie, Tata Harper and Goop by Juice Beauty."

WHAT WOULD BE YOUR RECOMMENDED NATURAL BEAUTY "STARTER KIT"?

  • Pai Camellia & Rose Hydrating Cleanser – "A great cleanser for day or night that is very gentle but effective at removing makeup. This alcohol-free cleanser will leave your skin feeling moisturized and is great for all skin types, especially those with sensitive skin."
  • January Labs Restorative Tonic Mist – "This toner is amazing for reducing redness and preventing breakouts. It’s healing, soothing and moisturizing."
  • Maya Chia Super Couple Ultra Luxe Serum – "This serum does not mess around—not only does it prevent wrinkles, it also brightens skin, is super moisturizing and helps fight against free-radical damage."
  • Trilogy Vital Moisturizing Cream – "A moisturizer great for all skin types that delivers hydration and UV protection."

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Banana Republic Fall For It All

Fashion

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Banana Republic Fall Collection: We are bursting with all things new this month, as the cool air settles in and makes itself at home.

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It’s all about taking that chill and translating it into stylish layers of versatility and amazing outerwear that we are deeming our best collection yet.

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The final layer is earning its title of “top coat” with exquisite new attention to detail and unexpected shapes and patterns for men & women.

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“We wanted to make statement pieces that are also investment pieces” Josephine, Women’s Design. Mission accomplished – from soft alpaca, to structured wools; textured plaid to moto-inspired cocoon jackets, these are the covetable pieces earning the top spot on coat racks everywhere.

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New arrivals include sweaters, sweaters and more sweaters. It’s the season to stock up on new colors and patterns; cardigans, turtlenecks and chunky cables.

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Fall for it all! A crisp new month. Fresh new arrivals. A whole new you.

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Taylor Swift Wears a Neon Yellow Two-Piece Look, Accessorizes It as Only She Can

Fashion

Nary a day goes by that Swift doesn't set foot outside her apartment in some cute, charming, wearable look we kick ourselves for not thinking of first. Here, a catalog of every single impressive outfit.For an evening out to dinner in NYC, Swift wore a neon yellow two-piece, top-and-skirt look. She accessorized the sunny statement with a navy pullover, beige sandals, and a bright pink purse.

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KATE MIDDLETON WEARS — SURPRISE! — L.K. BENNETT AGAIN IN LONDON

Fashion

Kate Middleton visiting the YoungMinds Mental Health Charity Helpline in London. Photo: Neil Mockford/GC Images
Kate Middleton visiting the YoungMinds Mental Health Charity Helpline in London. Photo: Neil Mockford/GC Images

After Wednesday's charity event for Youthscape, Kate Middleton continued raising awareness for her favorite cause, children's mental health, with a visit to the YoungMinds headquarters in London on Thursday. Though we're used to seeing the Duchess of Cambridge repeat outfits, her latest look is a new one. The nude-colored accessories, however, are Middleton signatures. We almost wonder if she stocks multiples of that L.K. Bennett "Nina" clutch.

It comes as no surprise that, like Wednesday's outfit, the red dress is by L.K. Bennett. Middleton sported a similar version from the British line last year at Wimbledon, which had a slightly longer hemline and sleeves. 

Of course, the knee-length dress she wore on Thursday, called "Eugenia," is sold out, but there are plenty of alternatives available online. If you still want to go for a British designer, this Alexander McQueen cap-sleeve dress is strikingly similar. New York label Parker offers a budget-friendly look-alike, while Rebecca Taylor designed a fit-and-flare dress, too, which is made from a textured knit and comes in a lighter shade of orange-red.

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SEE EVEN MORE PHOTOS OF WILLOW SMITH’S CHANEL EYEWEAR CAMPAIGN

Fashion

Willow Smith stars in her debut Chanel campaign for the brand's fall-winter 2016 eyewear campaign
Willow Smith stars in her debut Chanel campaign for the brand’s fall-winter 2016 eyewear campaign

After seeing a preview of the shoot in July, Chanel has finally released a full look atWillow Smith’s eyewear campaign for Chanel. Karl Lagerfeld shot the 15-year-old starlet for the French brand’s fall-winter 2016 optical and sunglass range. The advertisements focus on three themes–Vintage, Urban Chic and Chanel Coco Chain. Willow poses in black and white wearing her signature braids and layers of jewelry.


CHANEL EYEWEAR FALL/WINTER 2016 CAMPAIGN

Karl Lagerfeld photographed Willow Smith for Chanel's fall eyewear campaign
Karl Lagerfeld photographed Willow Smith for Chanel’s fall eyewear campaign
Willow Smith brings her signature eclectic style to Chanel's fall 2016 eyewear campaign
Willow Smith brings her signature eclectic style to Chanel’s fall 2016 eyewear campaign
Willow Smith wears optical frames from Chanel Eyewear's fall collection
Willow Smith wears optical frames from Chanel Eyewear’s fall collection
Willow Smith wears braids in Chanel Eyewear's fall 2016 advertising campaign
Willow Smith wears braids in Chanel Eyewear’s fall 2016 advertising campaign

WILLOW SMITH – CHANEL EYEWEAR – BEHIND THE SCENES

Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign

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THE FREAK-OUT LIST: 7 STATEMENT PIECES FROM J. CREW

Fashion

J. Crew Denim Jacket in Tyler Wash, Margot Top in Silk, Lightweight Wool Jackie Cardigan Sweater in Leopard, Wide-Leg Pant with Patch Pockets, Charlie Tassel Loafers in Snakeskin-Printed Leather and Oversized Crystal Earrings
J. Crew Denim Jacket in Tyler WashMargot Top in SilkLightweight Wool Jackie Cardigan Sweater in LeopardWide-Leg Pant with Patch PocketsCharlie Tassel Loafers in Snakeskin-Printed Leather andOversized Crystal Earrings

Stand out this fall with the new must-have pieces from J. Crew. Shot for the American brand’s September 2016 style guide, models Fredrikke Sofie and Lineisy Montero pose in fashions that make a statement. From the classic trench coat to a leopard print dress or embellished top, get ready to refresh your autumn wardrobe.


J. Crew City Trench, Tiered Fatigue Shirtdress, Ballet Cap-Sleeve T-Shirt in Stripe, Toothpick Jean in White and Avery Heels in Colorblock Suede



J. Crew City TrenchTiered Fatigue ShirtdressBallet Cap-Sleeve T-Shirt in StripeToothpick Jean in White and Avery Heels in Colorblock Suede
J. Crew Tippi Turtleneck Sweater, Shift Dress in Leopard Print and Signet Bag in Italian Leopard-Printed Calf Hair
J. Crew Tippi Turtleneck SweaterShift Dress in Leopard Print and Signet Bag in Italian Leopard-Printed Calf Hair
J. Crew Tippi Tiered Fatigue Shirtdress and Coin Purse in Italian Calf Hair
J. Crew Tippi Tiered Fatigue Shirtdress and Coin Purse in Italian Calf Hair
J. Crew Ruffle Top in End-on-End Cotton and Pleated Wide-Leg Pant in Windowpane Glen Plaid
J. Crew Ruffle Top in End-on-End Cotton and Pleated Wide-Leg Pant in Windowpane Glen Plaid
J. Crew Campbell Blazer in Corduroy, Blue Heron Art T-Shirt and Mini Skirt in Corduroy
J. Crew Campbell Blazer in CorduroyBlue Heron Art T-Shirt and Mini Skirt in Corduroy
J. Crew Collection Red Plaid Trench Coat in Nylon, J. Crew Club Collar Boy Shirt in Gingham, Teddie Pant, Charlie Tassel Loafers in Snakeskin-Printed Leather and Jane Sunglasses
J. Crew Collection Red Plaid Trench Coat in NylonJ. Crew Club Collar Boy Shirt in GinghamTeddie PantCharlie Tassel Loafers in Snakeskin-Printed Leather and Jane Sunglasses

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